Privacy Policy

Last updated: June 2, 2026

Brytelabs operates this website and online store, including all related information, content, features, tools, products, and services (the "Services") to provide you with a curated shopping experience. Our store is powered by Funnelish, which enables us to deliver the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, purchase from, or otherwise interact with our Services.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of personal information.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

"Personal information" means information that identifies or can reasonably be linked to you. We may collect or process the following categories depending on how you interact with us:

Contact Information

• Name
• Billing and shipping address
• Phone number
• Email address

Financial Information

• Credit or debit card information
• Payment account information
• Transaction details
• Payment confirmation details

Transaction Information

• Items viewed or added to cart
• Purchase history
• Returns, exchanges, or cancellations

Communications

• Customer support inquiries
• Messages sent to us

Device & Usage Information

• IP address
• Browser type and version
• Device identifiers
• Pages visited and navigation patterns
• Referring URLs

Personal Information Sources

We may collect personal information:

• Directly from you when you place an order or contact us
• Automatically through cookies and similar technologies
• From service providers who process information on our behalf
• From marketing or advertising partners

How We Use Your Personal Information

1. Provide and Improve Services

• Process payments and fulfill orders
• Arrange shipping and handle returns
• Personalize your shopping experience
• Improve our website and product offerings

2. Marketing and Advertising

• Send promotional emails or messages
• Show relevant advertisements
• Recommend products based on purchase history

You may unsubscribe from marketing communications at any time.

3. Security and Fraud Prevention

• Authenticate accounts and detect fraudulent activity
• Protect the integrity of our Services

4. Customer Support

• Respond to inquiries and resolve disputes
• Maintain our business relationship with you

5. Legal Compliance

• Comply with applicable laws and regulations
• Respond to lawful requests from authorities
• Enforce our Terms of Service and other policies

How We Disclose Personal Information

We may disclose personal information:

• To service providers (payment processors, fulfillment partners, analytics, IT, and customer support providers)
• To Funnelish, our store platform provider, to facilitate order processing and checkout functionality
• To marketing and advertising partners
• When required by law or legal process
• In connection with a business transaction such as a merger, acquisition, or bankruptcy
• With your consent or at your direction

Our Store Platform — Funnelish

Our online store and checkout are built and hosted on Funnelish. When you place an order or interact with our store, Funnelish may collect and process certain personal information to facilitate the transaction and provide platform services.

Funnelish processes data in accordance with its own privacy policy. We recommend reviewing Funnelish's privacy practices at funnelish.com/privacy.

Information submitted through our store may be transferred outside your country of residence as part of Funnelish's infrastructure.

Cookies and Tracking Technologies

We and our service providers use cookies, pixel tags, and similar technologies to collect usage data, enable core functionality, and deliver personalised advertising. You may adjust your browser settings to refuse certain cookies, though this may affect functionality.

Third-Party Websites

Our Services may include links to third-party websites. We are not responsible for their privacy practices. Please review their policies before sharing personal information.

Children's Data

Our Services are not intended for children under the age of 13 (or the applicable age of majority in your jurisdiction). We do not knowingly collect personal information from minors. If you believe a child has submitted personal information, please contact us immediately to request deletion.

Security and Retention

We implement industry-standard security measures to protect your personal information. However, no method of transmission over the Internet is completely secure and we cannot guarantee absolute security.

We retain personal information only as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request deletion or correction of your personal information
• Request data portability
• Opt out of the sale or sharing of personal information for targeted advertising
• Object to or restrict certain processing activities
• Withdraw consent where processing is based on consent

You may manage communication preferences by unsubscribing from marketing emails at any time. We may verify your identity before processing any request. We will not discriminate against you for exercising your rights.

Complaints

If you have concerns about how we handle your personal information, please contact us first. You may also lodge a complaint with your local data protection authority.

International Transfers

We may transfer personal information outside your country of residence. Where required by applicable law, we rely on recognised transfer mechanisms such as Standard Contractual Clauses to ensure appropriate protections are in place.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will update the "Last updated" date at the top of this page and post the revised version on our website. Continued use of our Services after any changes constitutes your acceptance of the updated policy.

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